The Mobile Shop
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Small gold fireworks burst around a black iPhone 17e angled front screen & back on a medium pink rectangle against a light pink background.
Small gold fireworks burst around a black iPhone 17e angled front screen & back on a medium pink rectangle against a light pink background.
Small gold fireworks burst around a black iPhone 17e angled front screen & back on a medium pink rectangle against a light pink background.
Happy Victoria Day!
Up to
150,000
on iPhone 17e new activations & upgrades with Bell*
View offer
Small gold fireworks burst around a floating hand displaying a phone screen displaying a man on his phone on a medium pink rectangle against a light pink background.
Small gold fireworks burst around a floating hand displaying a phone screen displaying a man on his phone on a medium pink rectangle against a light pink background.
Small gold fireworks burst around a floating hand displaying a phone screen displaying a man on his phone on a medium pink rectangle against a light pink background.
Plans from $40
 
Get value-packed plans from just $40 with select carriers.**
See plans
Small gold fireworks burst around a black iPhone 17e angled front screen & back on a medium pink rectangle against a light pink background.
Small gold fireworks burst around a black iPhone 17e angled front screen & back on a medium pink rectangle against a light pink background.
Small gold fireworks burst around a black iPhone 17e angled front screen & back on a medium pink rectangle against a light pink background.
Happy Victoria Day!
Up to
150,000
on iPhone 17e new activations & upgrades with Bell*
View offer
Small gold fireworks burst around a floating hand displaying a phone screen displaying a man on his phone on a medium pink rectangle against a light pink background.
Small gold fireworks burst around a floating hand displaying a phone screen displaying a man on his phone on a medium pink rectangle against a light pink background.
Small gold fireworks burst around a floating hand displaying a phone screen displaying a man on his phone on a medium pink rectangle against a light pink background.
Plans from $40
 
Get value-packed plans from just $40 with select carriers.**
See plans
LET OUR MOBILISTS HELP YOU FIND YOUR BEST DEAL - BOOK AN INSTORE APPOINTMENT
LET OUR MOBILISTS HELP YOU FIND YOUR BEST DEAL - BOOK AN INSTORE APPOINTMENT
LET OUR MOBILISTS HELP YOU FIND YOUR BEST DEAL - BOOK AN INSTORE APPOINTMENT

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iPhone 17e official logo with Apple icon above "Feature stacked, value packed" in black font with a pink iPhone 17e underneath.
iPhone 17e official logo with Apple icon above "Feature stacked, value packed" in black font with a pink iPhone 17e underneath.
iPhone 17e official logo with Apple icon above "Feature stacked, value packed" in black font with a pink iPhone 17e underneath.

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Redeem points to save on a new phone

Lower the price of any new phone by redeeming PC Optimum points in-store. Learn more
PC Optimum

The Mobile Shop difference

Learn about us
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Ultimate rewards

Enjoy exclusive offers for PC Optimum members

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More choice

Pick from a variety of phones and plans, internet, and TV from the leading providers

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One-stop shop

Located in your grocery store with 200+ locations

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Expert advice

Best-in-class experts to help you find the best deal for you

Bundel TV and Save
Bundel TV and Save
Bundel TV and Save
Bundle internet & TV packages
Find the best internet option in your area on one of Canada’s best networks.
See Internet & TV

Contact us

Live chat with a Mobilist
Our live Mobilist team is available to answer your questions from 10am – 9pm EST, 7 days a week.
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Three Mobilists laughing
Three Mobilists laughing
Find The Mobile Shop nearest you
Come visit us in store to easily compare phones and plans to find the best one for you.
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Two Mobilists looking at monitor
Two Mobilists looking at monitor
Find a store
Legal Details

*Setup fee may apply. Subject to credit approval. PC Optimum™ points earned vary by device and plan. Product availability may vary by store. Subject to change. Conditions apply. Visit themobileshop.ca for full details.

**A setup service fee may apply (SSF). After applicable Discounts and when you bring your own device. Availability may vary by region. Offers subject to change without notice. Subject to credit approval. Conditions apply. See in-store for full details.

The Mobile Shop™ is a division of Loblaws Inc.

Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9